Facts and values

 Perhaps we like to think of ourselves as neutral observers of facts, judiciously drawing conclusions from all the data. 

But our perceptions are already value determined. We cannot pay attention to everything so we decide some information is irrelevant and hardly receive it. We tend to see through the lens of a story: a quest, a goal. We see tools or obstacles, helpers or enemies, and a series of objectives. 

Maybe there is an end pre-programmed into human beings which derives from our nature.